B2B SaaS Content that Converts.

Clarity.
Positioning.
Growth.

What's the point of
Strategic Content?

Clear positioning

In a market saturated with software, clarity is leverage. When your content reflects what makes you different, buyers understand - quickly - why you’re worth considering.

Narrative clarity

Decision-makers care about the why as much as the how. A clear narrative shows the problem you recognised, the shift you’re creating, and why it matters.

Consistent messaging

When messaging shifts across touchpoints, trust is subtly eroded. Strategic content aligns your voice, your value, and your proof - so nothing gets lost between first click and final call.

Reliable revenue

Paid ads are a tap. Organic content is a reservoir. Built properly, it compounds, and will guide buyers toward conversion long after it’s published. It becomes an asset rather than an expense.

Who Am I?

Hi, I’m Curt - the strategist behind Content Curt. For nearly a decade, I’ve helped founder-led startups craft their brand narrative and refine their positioning across early-stage and scaling SaaS teams. When I'm not untangling software solutions, you might catch me testing material for my stand-up or planning my next trip abroad. At heart I'm a storyteller - I just happen to apply it to software.

The Problem?

Most SaaS content explains.
It rarely persuades.

  • Feature-heavy messaging

  • No cohesive narrative

  • Built for traffic, not persuasion

  • Written by generalists, not experts

How I Fix It

1. Clarify the positioning

First, I dig into the product and the industry landscape. Where do you sit in the market, and why should people care?

2. Define the
narrative

Then, I help craft a story that takes you from features to impact. That’s what resonates with your audience - and what converts.

3. Build the architecture

The next step is creating a framework that keeps every line of copy consistent, persuasive, and revenue-focused.

4. Deploy the
content

Finally, we activate your new messaging across touchpoints, turning clarity into commercial momentum.

Trusted by Founders who Value Clarity

"Responsive, adaptable, and reliably and consistently delivers results that exceed expectations."- Nicholas N, Challenger Digital

"Curtis has been amazing to work with, excellent communication, quick to implement feedback, and a pleasure to collaborate with."- Hayley B, Founder

"Curtis delivered exactly what we needed; brings quality equal to or better than an in-house hire."- Dorne M, Founder

Also trusted by...

I only work with a small number of SaaS teams each month to ensure focus and depth.

© Content Curt. All rights reserved.